In celebration of the one-year anniversary of the collaboration between Japan’s "Empress of Pop" Ayumi Hamasaki and Sanrio, limited-edition products such as stationery and keychains have been produced, called "Premium Countdown Live" items!

The products feature Ayumi Hamasaki’s cartoon version Ayupan wearing a Hello Kitty hat. Some of the products feature distinctive logos that highlight both icons, like the presence of the red bow Hello Kitty is known for, or Ayumi Hamasaki’s trademark.

Tired of seeing your boots lying on their sides in the corner or having to put them back in their boxes right after using because they create unnecessary clutter? This Hello Kitty item might just be what you need!

These are inserted in the boots, either knee-high or mid-calf length, to make them stand straight, a handy item for those who want to keep their shoes safe from damage. When not in use, the stand can be folded for easy storage.

Merry Christmas, everyone!

Yes! We all love yummies, but have you ever tried to kittify your food? “Sanrio Yummies” Cooking Contest invites you to show and tell what you cook – it can be Kitty cookies, My Melody chocolates or a Cinnamoroll lunch pack!

Blog about the cooking process (you can even make a video and put it on Dream Studio!) and tell us your recipes right here at SanrioTown to get a chance to win Sanrio kitchenware.

The contest runs from 22 December 2008 to 17 February 2009, don’t hesitate to show and tell what you cook in Christmas and Valentines’ Day!